FACT # 225

27 Sep

Interesting Facts On Blogging


  1. They are over 152,000,000 blogs on the internet.
  2. A new blog is created somewhere in the world every half a second. 
  3. Most people read blogs more than once a day.
  4. Blogs influence purchases: 21%=Decide on a purchase, 19%=Refine a choice, 19%=Get support/answers, 17%=Discover product/service, 13%=Inspire a purchase.
  5. Businesses that blog at least 20 times per month (4-5 week),  generate 5 times more traffic than those that blog fewer that 4 times per month.
  6. Companies with over 51 blog articles experience a 77% lift in median monthly leads.
  7. Morning is most popular time to read blogs: Morning=79%, Afternoon=64%, Evening=51%, Night=40%
  8. Morning blog reading starts at 7am and peaks at 10am
  9. Blog comments peaks at 8am
  10. Blog sharing peaks at 7am
  11. Businesses that blog at least 20 times per month generate nearly 4 times more leads than those that don’t blog.
  12. Here is the breakdown for companies that have acquired leads through their internet marketing strategy: 57% Blog, 57% Linkedin, 48% Faceboook, 42% Twitter.
  13. Here is the average % cost per lead via various marketing strategies: Tradeshows=47%, Direct Mail=27%, Telemarketing=21%, SEO=13%, Blogging=9%
  14. US Internet users spend 3 times more minutes on blogs & social network than they do on emails: Email=8%, Blog/Social Network=24%
  15. Blogs have influence. Surveys suggest that lots of internet users prefer reading reviews published on blogs before making a purchase.
  16. You don’t need any technical skills to create a blog. If you know how to write an email on the computer, you are good enough to write a blog.
  17. Websites with a blog have on average 55% more website visitors, 97% more inbound links, 434% more indexed pages.
  18. You’ll find an audience if you write what you’re passionate about.
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Posted by on September 27, 2012 in General Facts


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